Best Beauty & Hair Purchases of 2025
(The ones I actually use, love, and repurchase)
If you know me, you know I don’t gatekeep products that actually work. I try a lot of beauty and hair products (occupational hazard 😅), but only a small handful earn a permanent spot in my routine — and even fewer get repurchased.
These are my best beauty & hair purchases of 2025. Every single one is something I genuinely use, recommend, and would buy again with my own money. No fluff. No “this is cute but…” energy. Just the good stuff.
Let’s get into it 👇
Hair Tools & Styling Staples
(The foundation of good hair days)
Dyson Airwrap Co-anda2x
I finally get the hype. This is one of those tools that makes you feel like you know how to do your hair… even if you don’t. It gives volume, smoothness, and bounce without frying your hair, and I love that I can go from blowout to soft curls with one tool. Expensive? Yes. Worth it? Also yes.
Color Wow Dream Coat Spray
If your hair frizzes the second you step outside, this is non-negotiable. It makes hair glassy — especially if you blow-dry after applying. I use it anytime I want that sleek, polished look that actually lasts.
Color Wow Money Mist Spray
Think Dream Coat’s hydrating, glossy cousin. I spray this on mid-lengths and ends when my hair looks dull or dry, and it instantly makes it look healthier and more expensive.
Kenra Platinum Working Spray
This is my ride-or-die hairspray. It holds without crunch, smells amazing, and doesn’t make your hair feel stiff or sticky. Perfect for curls, blowouts, or slick styles.
Hair Care That Actually Makes a Difference
(Repair, shine, and scalp care)
Kérastase Nutritive 8H Magic Night Serum
⭐ Product of the Year ⭐
I am not being dramatic when I say this changed my hair. I put it in before bed, and I wake up with softer, smoother, healthier-looking hair every single time. If you struggle with dryness or damage, this is worth every penny.
Kérastase Elixir Hair Oil
A classic for a reason. I use this on damp hair and again on dry ends, and it adds shine without weighing my hair down. It makes hair look polished, not greasy.
K18 Peptide Prep Detox Shampoo
This is my reset shampoo. I use it about once a week to remove buildup, and my hair feels cleaner, lighter, and healthier afterward. Especially great if you use a lot of styling products.
Arazalia Hydrating Argan Oil Hair Mask & Deep Conditioner
This is my “hair feels dry and sad” fix. Super hydrating without being heavy, and my hair always feels softer after using it.
L’Oréal Paris Elvive 8 Second Wonder Water
Quick, affordable, and surprisingly effective. I use this when I want instant softness and shine without a long mask process.
L’Oréal Glossing Shampoo
If you love shiny hair, you need this. It gives that fresh-from-the-salon gloss effect and works really well alongside a hair gloss treatment.
Kristin Ess Hair Signature Gloss
Perfect for refreshing color and adding shine at home. I love using this between salon visits to keep my hair looking rich and healthy.
Skincare & Body Favorites
(Glow, hydration, and smooth skin)
Medicube PDRN Pink Peptide Serum
This serum makes my skin look smoother and more plump. I use it consistently, and it layers really well under moisturizer and makeup.
Medicube Deep Vitamin C Capsule Cream
Brightening without irritation — which is rare for vitamin C. My skin looks more even and glowy when I use this regularly.
Sol de Janeiro Bom Dia Bright Body Wash
Smells amazing and actually helps with smoother-looking skin. I love using this in the morning because it feels energizing.
Sol de Janeiro Brazilian Play Moisturizing Shower Cream
This one is pure luxury. Super creamy, super hydrating, and perfect if your skin gets dry in the winter.
Sol de Janeiro Bum Bum Body Scrub
I repurchase this constantly. It exfoliates really well and makes skin feel baby smooth — plus the scent is iconic.
Makeup That’s Actually Easy & Wearable
(Low effort, high payoff)
Maybelline Grippy Serum Primer
Makeup does not move when I use this. It grips foundation without feeling heavy and gives that smooth base everyone wants.
Bare Minerals Complexion Rescue Tinted Moisturizer
My everyday go-to. Lightweight, glowy, and perfect for days when I want my skin to look like skin — just better.
Sacheu Lip Liner Stay-N Peel Off Lip Stain
This lasts. I apply it, peel it off, and my lips stay tinted for hours. Perfect for long days or nights out when you don’t want to constantly reapply.
Oral Care & Grooming
(Underrated but essential)
TheraBreath Oral Rinse – Mild Mint
I use this daily. It actually works without burning your mouth, and the mild mint flavor is perfect if you hate super strong rinses.
Inopro Teeth Whitening Strips
Easy to use and effective without making my teeth painfully sensitive. I use them when I want a little confidence boost.
Billie Razors Shave Kit
I love this razor — and I really love the subscription. Replacement blades just show up at my house, and I never have to think about it.
Phlur Vanilla Skin
Warm, cozy, and not overpowering. This is the kind of scent people ask about. Perfect for everyday wear and layering.
Final Thoughts
These are the products I actually stand behind. The ones I repurchase, reach for without thinking, and recommend to friends when they ask, “Okay but what do you actually use?”
If you’re looking to upgrade your beauty and hair routine in 2026, start here. You truly can’t go wrong with any of these 💕
